Travis Brannon


K&L Gates

Ethics for the Rise of Artificial Intelligence in Practice

Recently, the legal community was shocked when a lawyer, seemingly blinded by the convenience or trendiness of ChatGPT, was caught citing non-existent cases fabricated by the A.I. tool. Of course, multiple ethical rules are implicated in such a scandal and this case arose during a time that A.I. was ubiquitous in legal marketing. An obvious question emerges: do we need new ethical rules for the use of A.I. in legal practice or does its use fit into our existing framework? This presentation will explore the layers to this question by examining cases, new and old, of a lawyer’s professional responsibility during times of technological evolution.

EMLF has applied for 1 hour of ethics credit in IL, IN, KY, OH, OK, PA, TN, TX, VA and WV.  To inquire about additional jurisdictions, e-mail Dawn at

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